Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Young skin at Pure Beauty

Many of our customers ask us when they should start a healthy skin care routine for their children. Sebum production starts at around the age of ten and this is when signs of change can be seen. Dry or oily complexions tend to intensify, bumps, clogged pores and spots can …