Between last years’ obsession with all things hygge and the UK’s fondness for IKEA, were all getting a lot more Scandi in our lives than we did ten years ago. If you’re not sure what hygge was all about, one definition says that it’s “a quality of cosiness and comfortable …
Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …
When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …
We seem to be hanging on to the last dregs of summer here in the UK, and although our summer dresses and sandals haven’t been consigned to the back of the wardrobe just yet, there’s no doubt that boot weather won’t be far away. A lot of our customers admit …
The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …
