Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

Need Christmas Inspiration for the Men in Your Life?

Here at Pure Beauty, we feel that skincare makes an amazing gift at any time of year, but especially at Christmas. However, the men in our lives often get overlooked when it comes to skincare, despite the fact that it’s becoming more and more common for men to have a …

What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …