The Science Behind Serums: How Do They Really Work?

Photo by KoolShooters   In the world of skincare, serums have gained immense popularity over the years. These lightweight, fast-absorbing liquids have become a staple in many beauty routines, promising to address a wide range of skin concerns, from fine lines and wrinkles to uneven tone and texture. But have you …

Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Six Ways to Improve Your Skin Health in Warmer Weather

Photo by Brooke Cagle on Unsplash As the temperatures rise and the sun shines brighter, it’s time to give your skin the extra care it deserves. Warmer weather brings its own set of challenges and opportunities when it comes to skin health; whether you’re basking on the beach or enjoying …

The Pure Beauty Guide to Winter Self-Care

Photo by Rodolfo Sanches Carvalho on Unsplash We’ve all seen the memes and pithy comments about how January feels like the longest month of the year and how it seems like a huge stretch of time until things start to get moving again. Once Christmas and New Year are out …

How to Remedy a Dry Scalp

Photo by Thought Catalog on Unsplash For many people, their scalp is simply the thing under their hair and they have the luxury of not really needing to think about it that often. However, if you suffer from a dry scalp, there’s a good chance that it’s at the forefront …