Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

How to Avoid Scarring from Acne

Acne is a problem which affects a large amount of people. Anyone can get acne, but it’s most common in teens and young adults. An estimated 80 percent of people between ages 11 and 30 have acne outbreaks at some point making it one of the most common skin complaints. …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Self-Care After Birth

There’s little doubt that for most of us, having a baby takes its toll on us physically and mentally and many of us get months or years down the line and feel like we barely recognise ourselves at all. Between the sleepless nights, lack of time for ourselves and having …