How amino acids can help your skin

Amino acids are found in a growing number of beauty products and for good reason. These fantastic building blocks help to maintain your skin’s hydration, texture and resilience so you have a supple, healthy complexion. We have looked at some of the products we sell at Pure Beauty that come …

Five Key Rules for Dealing with Acne

Did you know, the most recent NHS data suggests that up to 80% of people aged 11 to 30 have dealt with acne? If that’s the case, then why don’t we talk about it? Acne seems to be a condition which we don’t discuss, maybe because of the stigma and …

This is How Long You Should Spend Cleansing Your Face…

Be honest, how long do you spend cleansing your face? Be it with a scrub, a wipe, a cloth and cleanser? We’d be willing to hazards a guess that you do the washing part for just long enough to feel like you went over your whole face, MAYBE your neck …

You’ve Heard of K-Beauty – Now Try J-Beauty!

For the last 12 months, the beauty community has been obsessed with all things Korean. K-Beauty is a beauty trend, inspired by the Korean way of doing things, and can involve up to ten different products to tackle any skin issues you might have. J-Beauty is, as you might have …

Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …