Soften Yourself The Pure Beauty Way

Soft hair, soft skin – both are things that most of us want and unless you’re really lucky, they don’t often come naturally. There are, fortunately for us, plenty of products which can help us to achieve softness in various area, you just have to know which products to use, …

What is Triple Cleansing and Why Should You Be Doing It?

Having a good beauty routine isn’t just about the products you use, but also about how and when you use these products. Learning to optimise your skincare routine means working out what products are best for your skin and how to use them for maximum benefit, which is where triple …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Prepare Dry Skin for Foundation

For many people with dry skin, foundation is a constant problem. Even formulas which are marketed for dry skin can often cling to areas of dryness and make the face look patchy. In fact, one of the only foolproof ways to get make up to sit well on dry skin …