Busting the Oldest Beauty Myths

When it comes to old wisdom regarding beauty, we’re the first to admit that some of it really does work. There’s no denying that witch hazel is a wondrous product, nor that drinking water helps your complexion, but there are also a lot of other anecdotal ‘tips’ out there which …

Product Focus: Elemis Targeted Toning Body Moisturiser

Some of our favourite skincare products, here at Pure Beauty, are actually the ones which concentrate on a different part of the body to the face, as they’re often highly innovative and unexpectedly potent. Elemis Targeted Toning Body Moisturiser is exactly such a product, so we thought we’d take the …

Oil up with Pure Beauty

For many people the idea of putting oil on their skin seems, well, wrong. Oil tends to be associated with grease and spots and not something that will make your complexion look better. However, times are changing and the truth is, the right oils, blended in the right way can really …