4 Reasons to Never Sleep in your Make-Up

Women of all ages know that sleeping in your make-up is a bad idea because it can clog your pores and lead to spots. However, there are actually a whole load of other reasons to wash your face before bed, some of which are actually far more disgusting than a …

Five Ways to Bring Out Your Inner ‘Morning Person’

There seems two be to types of people in the world – those who leap out of bed in the morning, bright-eyed and bushy-tailed, while the others take a rather less enthusiastic approach. For most of us, being a ‘morning person’ is just not in our make up and spending …

A Beginners Guide to Better Skin

Working with beauty products, day in, day out, means that we at Pure Beauty come into contact with a lot of different people, all of whom have different skin and different issues. It’s taught us that, although every single face is different, there are a few basic truths which remain …

Wake Up to Smoother Skin

In the words of the legendary Ray Charles, ‘night time is the right time’…for skincare! During the day, we often opt for products which aren’t as effective as it means we don’t have to deal with the shiny effects of richer lotions. However, using products specifically for use at night …

Retinol at Pure-Beauty

There isn’t one single factor that will give you dreamy, dewy skin, but adding a little Retinol to your beauty regime might help. This Vitamin A powerhouse is used in many products and can really turn complexions around and address endless complaints and issues from acne to sun damage. It is …