Keep Your Lips Kissable All Winter

Technically, winter doesn’t begin here in the UK until 22nd December, but with the temperature dropping rapidly, it’s starting to feel decidedly less autumnal. This is a prime time of year for chapped lips, with central heating and cold winds drying them out. With this in mind, we thought we’d …

Five Key Rules for Dealing with Acne

Did you know, the most recent NHS data suggests that up to 80% of people aged 11 to 30 have dealt with acne? If that’s the case, then why don’t we talk about it? Acne seems to be a condition which we don’t discuss, maybe because of the stigma and …

It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

How to Avoid Scarring from Acne

Acne is a problem which affects a large amount of people. Anyone can get acne, but it’s most common in teens and young adults. An estimated 80 percent of people between ages 11 and 30 have acne outbreaks at some point making it one of the most common skin complaints. …