Just what is the difference between Men and Women’s Skincare?

Many a times I have witnessed my boyfriend reaching for my Elemis Marine Cream to liberally slather it all over his face, without even cleansing first! After I warn him to slowly move away from the precious product shelf in my bathroom, he casually asks “why not? Skin’s all the …

Five Reasons You Should Shop with Pure Beauty

For the last few years, there’s been no denying the fact that skincare and make-up are on the up and up. More people than ever are into looking after their skin, following makeup tutorials on YouTube, and generally taking better care of their complexion. Obviously, here at Pure Beauty, this …

Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …

How to Layer Your Skincare Like a Pro

Although we sell a lot of products which are multifunctional, it’s rare to find a single product which does absolutely everything to look after your skin. Anyone who know anything about skincare agrees that a multi-product approach is key, but are you layering your products in a way that offers …

How to Keep Dry, Sensitive Skin Happy

There’s a common misconception that dry skin is easy to treat – slap on a bit of moisturiser and your skin will be fine, right? Well, actually, dry skin can be a lot more complicated than that, with sensitivity and even conditions such as rosacea going hand in hand. Sufferers …