Hero Ingredients to Look for in your Products

When you have a specific concern, you will look for help in the form of your Beauty Therapist, Aesthetician, or a line of home-care products. Sometimes it can be hard knowing what to look for when reading the extensive list of ingredients on the back of a product bottle. So, …

DIY Lockdown Skincare: is it safe or not?

There isn’t much a good facemask can’t cure. Whilst we have all been tucked away at home, with salons across the country closed, many have turned to DIY skincare remedies for their concerns. However, how safe is making your own skincare? Nowadays, some are looking for a more natural, “cleaner” …

How to Layer Your Skincare Like a Pro

Although we sell a lot of products which are multifunctional, it’s rare to find a single product which does absolutely everything to look after your skin. Anyone who know anything about skincare agrees that a multi-product approach is key, but are you layering your products in a way that offers …

Incredible Ingredients – Niacinamide

The brands that we sell here at Pure Beauty all have one thing in common – attention to detail. From the packaging to the ingredients, all of our brands focus on every little detail of their products to give you the best skincare available. We care just as deeply about …

Five Reasons Why You Should be Wearing SPF Every Day

When you live in the UK, the weather is so unpredictable that it’s not unusual to be wearing a coat and gloves in the morning and a summer dress in the afternoon. As a result of this, we don’t have a culture of sunscreen use as they do in countries …