New Year, New Skincare Routine

New Year, New Skincare Routine

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The beginning of a new year is often a time where people want to make a change, start something new or make a pledge to overhaul an old behaviour. New Year’s resolutions are usually started with the best intentions but don’t always make it past the first few months of the year – in fact, research shows that the average resolution only lasts for 36 days!

Here at Pure Beauty, we think that starting a new skincare routine at the beginning of January is a great way to make your resolution worthwhile and we’ve got some fabulous products which we think will help you to make your resolutions last the whole year.


The first part of any good skincare routine should be cleansing your skin to remove the dirt and debris of the day, as well as any make up or residual skincare products. Elemis Pro-Collagen Energising Marine Cleanser is a luxurious gel cleanser which is suitable for all skin types and will thoroughly cleanse the skin while energising it, leaving you with a youthful glow. It manages to remove excess oil while giving the face a wash of moisture.


We all know that after cleansing, the toning portion of the routine comes next. Toner removes any last traces of dirt or impurities left on the skin and restores your skin’s pH level. Medik8 Daily Refresh Balancing Toner is alcohol free, so it does all of this while ensuring that your skin doesn’t feel irritated or tight. It contains allantoin, niacinamide, witch hazel, aloe vera and a combination of probiotics to expertly condition and balance skin.


We’re sure that you’re expecting “moisturise” to be at this point in the routine, but actually, this is the stage where you should be thinking about giving your skin a treat of nutrients and hydration. For this, we’d highly recommend Medik8 C-Tetra Luxe, a lipid Vitamin C enhanced radiance serum. It contains a powerful dose of vitamins C and E is boosted with additional brightening and nourishing ingredients to give your complexion a deep infusion of everything your skin needs to look radiant.


If you have any particular areas of problematic skin, this is the point in your routine where you can target them. Whether it’s blemishes, redness, hyperpigmentation or something else, using products which target the issue will ensure that they’re properly absorbed and given the best opportunity to work. If redness is your issue then using REN Clean Skincare Evercalm Redness Relief Serum will reduce the signs of redness within 30 minutes – and it’s even more soothing if you keep it in the fridge!


Now we give the skin a hit of moisture. Many people with oily skin believe they don’t need moisturiser, but actually, oiliness is often exacerbated by an underlying dry skin issue which can be easily balanced by using an oil-free moisturiser, such as Dermalogica Aqua Jelly. It’s designed specifically for oily skin and will give you a dewy glow without being oily. It’s a jelly based formula which has a water-like texture to leave skin feeling fresh and hydrated.

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