Serums – What They Do and Why We Love Them

Serums - What They Do and Why We Love Them

Photo by Karolina Grabowska

If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and moisturise”, which has since evolved even further and most people’s daily routine includes additional products, one of which being serum.

Serum is a skincare product that you can use to infuse potent chemicals directly into the skin after cleansing but before moisturising. Because serum is composed of tiny molecules that may penetrate the skin deeply and give a very high concentration of active ingredients, it is especially well adapted to this role. They are therefore an excellent tool for addressing particular skincare issues, like wrinkles.

There are serums on the market to address pretty much every skincare concern that you can think of, and as they contain such potent ingredients in high volumes, they are now considered an unmissable step for most people. Here are some of our favourite serums, based on which skincare concern they are good for:

Elemis Ultra Smart Pro-Collagen Complex 12 Serum

If you’re looking for a serum to help with the fight against the signs of ageing, this collagen-rich serum from Elemis should be your first port of call. The velvety serum is formulated with 12 specialised algae and ULTRA SMART Drone Peptide Technology to reveal younger-looking skin. With transformative results in 28 days, it target multiple signs of ageing and reduces the appearance of deep set lines and wrinkles for a firmer, more radiant-looking complexion.

SkinCeuticals Retexturing Activator

Dull skin can be tricky to revive, especially if you’re also dealing with texture issues. This innovative exfoliating and replenishing serum from SkinCeuticals has been clinically tested to surpass the resurfacing results of a daily 20% glycolic acid treatment, whilst helping to reinforce the skin’s barrier for healthier, more radiant looking skin.

This Works Morning Expert Hyaluronic Serum

Serums are fantastic for hydrating the skin as they are concentrated and potent – This Works Morning Expert Hyaluronic Serum  is a plumping 2% hyaluronic acid complex with vitamin C to help hydrate and brighten tired-looking skin. The serum targets dullness, dehydration and fatigue and can even be used on oily skin instead of a moisturiser to lock in moisture but keep oiliness at bay.

Murad Rapid Dark Spot Correcting Serum

Hyperpigmentation is a skin issue which requires a powerful combination of ingredients to reverse the dark spots. Murad Rapid Dark Spot Correcting Serum is an intensive serum that promotes surface cell turnover for brighter, more even skin. Glycolic acid removes dulling surface cells to quickly enhance natural radiance, penetration and performance of ingredients for better results.

REN Clean Skincare Evercalm Redness Relief Serum

People with sensitive skin often shy away from using serums as the potency of the active ingredients can irritate their complexion and make redness worse. REN Clean Skincare Redness Relief Serum is a fast-acting white mushroom-powered serum, which is clinically proven to reduce redness after just 30 minutes, while soothing signs of sensitivity in seven days including, dryness, itching, discomfort, flakiness, tightness or burning sensations.

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