Bakuchiol – The Alternative to Retinol for Sensitive Skin

For those of us with sensitive skin, feeling like you’re a bit left out when it comes to the most potent ingredients can be frustrating. The majority of products which contain retinoids are just too irritating to sensitive skin, but they often do the things (like encouraging natural collagen and …

Eye treatments for a youthful and rested appearance

We all know that we have to look after our skin if we want to keep it looking good, but because the eye area is delicate and thin, you sometimes need a little extra help. At Pure Beauty we pride ourselves on offering a range of first-class eye treatments that give …

Moisturisers to calm and soothe sensitive skin

Each and every one of us has a different skin type with its own unique quirks and issues. For people who are prone to sensitive skin, the slightest change in weather, perfume, products and even washing powder can lead to redness, irritation and itching. While we can’t control the seasons, …

Sunscreens for everyday protection

It might be cold outside right now, but even the faintest rays of sun dancing through the winter clouds can call for sunscreen. At Pure Beauty we are big believers in sunscreen being used as everyday protection because not does this keep your skin safe from the environmental elements, but …

Product Focus – Decleor Antidote Serum

As you know if you’re a long-time reader of our blog, we love to take the time to cast the spotlight on some of our new and extra special products when they hit our shelves. This week, it’s the turn of one of the newest serums from Decleor, their Antidote …