Dark Circles – What Causes Them and How to Get Rid of Them

There’s not much that can make you look more tired than having dark circles around our eyes, but are they really caused by tiredness and, apart from sleep, is there anything we can do to combat them? Read on for the lowdown on dark circles: What causes them? According to …

Tighten up with Pure Beauty

Sagging skin is one of the more annoying signs of ageing, but one which most of us have to deal with at some point. As we age, our bodies’ ability to produce collagen, the thing that sustains the skins structure, and we usually need a little extra help to keep …

Introducing: The Jan Marini Luminate Range

Here at Pure Beauty, we only stock a handful of brands, because we believe in quality over quantity, and we’d rather stock a few products that we all love than hundreds that we wouldn’t use on our own skin. That’s why we’re so proud to have added Jan Marini to …

Kick Eye Bags Out of Your Christmas Stocking!

Although Christmas is supposed to be a holiday, for most adults it can be the most exhausting part of the year. Between shopping, cooking, work parties, nativity costume making, present wrapping and all the other things we do to make it magical for our families, it often feels like we …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …