Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Let Pure Beauty Brighten Your Skin

Just as the sun is coming out, the flowers are starting into bloom and the birds are singing once again, you also want your skin to look fresh and bright. At Pure Beauty we sell as range of products that not only nourish and hydrate your skin, but also brighten …

Five Reasons Why You Should be Wearing SPF Every Day

When you live in the UK, the weather is so unpredictable that it’s not unusual to be wearing a coat and gloves in the morning and a summer dress in the afternoon. As a result of this, we don’t have a culture of sunscreen use as they do in countries …

Introducing: The Jan Marini Luminate Range

Here at Pure Beauty, we only stock a handful of brands, because we believe in quality over quantity, and we’d rather stock a few products that we all love than hundreds that we wouldn’t use on our own skin. That’s why we’re so proud to have added Jan Marini to …

Don’t Neglect Your Neck!

It’s all well and good following a strict regime of facial care, but if you’re not taking care of your neck and chest, the whole thing is pointless. Despite being one of the main areas to show signs of ageing, the neck is probably one of the more neglected areas, …