Where to Focus Your Anti-Ageing Efforts

We’ve all got that one friend who looks as though she isn’t ageing, and there’s a good chance that’s because she has a strict and stringent anti-ageing regime. A proper routine will consist of using several products to target several individual areas, rather than expecting one product to do everything. …

Face masks that will give you healthy, glowing skin

You might think you do enough to look after your skin, but adding a face mask into your beauty regime can give you a healthy glow and also a little bit of extra ‘me time’. At Pure Beauty we stock a range of masks that offer something for everyone, whatever …

What is Slow Beauty and Why Should I Be Taking Notice?

2019 has well and truly been a year for new beauty movements, from Korean-inspired K-Beauty to Japanese inspired J-Beauty and everything in between, we feel like we learnt a lot about what beauty really means. Although the concept of Slow Beauty may seem like a new one, it’s actually been …

Hard Working Hands Need Love and Care

We often think of winter and autumn as being the hardest season on our hands, but there are lots of things in summer which can be pretty brutal on our hands, too. From gardening to sun exposure to getting in and out of a chlorinated pool, your hands will get …

Why Sleep Should Be the Most Important Step in Your Beauty Routine

We all know that sleep is important. It’s the time when our body rests and repairs, going into standby mode to let the body focus on healing and processing the previous day. Lack of sleep can contribute to low mood and feelings of irritability, and can even cause insulin resistance, …