Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …

Changing Seasons, Changing Skincare

For many of us, a skincare routine is something which never changes from day to day and we stick rigidly to the same products. There is, however, wisdom which dictates that our skincare routine, and the products it’s made up of, should change with the season. While we aren’t advocating …

Keep your skin calm thanks to Pure Beauty products

Whether it’s cold, raining, snowing or windy, our skin reacts to the winter elements in different ways, and not always in the way we would like it to. At Pure Beauty we stock a range of outstanding products from exemplary brands and today we are looking at how you can …

Five Face Washing Mistakes You Could Be Making

Washing your face might seem like the simplest thing in the world to do, but believe it or not there are certain techniques that you should be using, and other things which you should be avoiding altogether. At the risk of us sounding like we’re trying to teach grandma how …

Protect Yourself from the “Beast from the East”

Here at Pure Beauty HQ, we’re well in the grips of The Beast from the East and although the first few couple of days were a bit of a novelty, we’re totally over the cold weather and havoc it’s playing with our skin! If you’re snowed in and need some …