Give a gift they will love this Valentine’s Day from Pure Beauty

Yes, flowers are pretty and chocolates taste great, but how about buying that special person in your life a Valentine’s gift that will keep giving long after the plastic red roses in your favourite restaurant have been put away for another year? With busy lives becoming the norm, we think …

How to Take the Perfect Selfie

With cameras on mobile phones performing better than most dedicated snappers these days, the selfie is probably the most popular way for us to document our lives and looks. There is, however, a massive difference between a good selfie and a bad one, so we thought we’d put together a …

Know your niacinamide

Retinol, Salicylic Acid and Vitamin C are talked about a lot in the beauty world, but have you heard of Niacinamide? Nowhere near as scary as it sounds, Niacinamide is an active, water-soluble form of Vitamin B3 and it helps improve the appearance of enlarged pores, hyper pigmentation, uneven skin …

Cooking Christmas Dinner Without Losing Your Cool

Christmas Day is fast approaching, and while that means presents and fun for the younger members of the family, for many of us it means spending hours in the kitchen, slaving over a hot stove. Even if you enjoy cooking, Christmas dinner is enough to get anyone hot and bothered, …