Ingredient Focus – Glutathione

Photo by Rafael Sanfilippo on Unsplash Skincare has become a crucial aspect of our daily routine, and the ingredients used in these products play a vital role in their effectiveness. With an overwhelming number of options available, it can be challenging to decipher the labels and understand what goes into …

Invest in Yourself with These High-End Products

Image Source Investing in yourself means putting in the time, money, and energy into improving your life, but all too often, investing in ourselves falls low on our list of priorities and becomes something that we put off until we have more money, more time or more motivation. Investing in …

Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …

Give Yourself a Professional-Grade Treatment

Photo by Sora Shimazaki from Pexels There is often a difference between the types of products that a professional would use on your skin and the standard ones that you’d pick up on the High Street. Here at Pure Beauty, however, we stock a vast number of products which are …