Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Plump Your Way to Perfection

In most situations, if someone described you as ‘plump’, you’d probably be pretty miffed, but when it comes to skin, plumped-up actually equals pretty perfect! Having skin which is plumped and healthy means that wrinkles and fine lines disappear and signs of ageing are erased, so with that in mind, …

Five Surprising Causes of Wrinkles

When it comes to wrinkles, for many of us, they’re a fact of life. While some people manage to make it to old age with barely a crease on their faces, most of us have to deal with some softening around the eyes and mouth at the very least. We …

Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

Illuminate Your Skin at Pure Beauty

You will have noticed that it is light when you wake up at the moment, and light when you go to bed as we head towards the longest day of the year. With more time in the day, many of us try to squeeze even more into our lives, so …