Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …

Elemis to the Rescue with “Infinite” Collections

If there’s one thing that the people at Elemis know it’s that skincare makes a GREAT Christmas present. But what’s even better is skincare which has been specially curated into sets which target specific skincare issues – which is why the Infinite gift sets were created! Each one contains products …

Five Key Skincare Terms Explained

One of the things that we hear quite often from our clients is that they see lots of words on labels and it product descriptions, but they just don’t quite know what they mean. For a complete beginner (or even for a seasoned pro in some cases…) skincare labels can …

Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Why Vitamin E Should Be Part of Your Skincare Routine

Vitamin E has been used in skincare for decades. It’s a fat soluble vitamin which is found in many foods including vegetable oils, cereals, meat, poultry, eggs, fruits, vegetables, and wheat germ oil. It has many uses besides keeping your skin in good condition and can be taken as a …