How to Stop Your Foundation from Going Patchy

Party season is well and truly upon us, and everyone we know is out for Christmas drinkies with workmates, friends, family and anyone else who wants to share a bit of festive cheer. For us girls, having flawless make-up is the main aim, and patchy foundation is well and truly …

Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people …

Your Skin Type is Changing – What’s the Cause?

It’s very common for people to have one skin type their whole life and then for things to change – dry skin becomes oily, oily skin becomes sensitive, or skin which has always been ‘normal’ suddenly presents you with issues. As common as this may be, there are often underlying …

Celebrities Who Love Our Ranges

Celebrities are often the first people to get to try high-end products, and they usually have a team of make-up artists, dermatologists and other experts on hand to recommend the very best skincare on the market. Here at Pure Beauty, we stock products from Elemis, Decleor, Dermalogica and Jan Marini, …

Autumn is the Time for Ath-Leisure

Ath-leisure is one of those mixed-up words which seems to be popping up everywhere at the moment, but it describes the concept of going from gym to everyday life perfectly. Wearing leggings is no longer just for the gym, and many of us are combining gym and social life by …