Photo by Allef Vinicius on Unsplash A decade ago, if you’d have asked us what we thought the most important step is in our make-up application routine, we’d have probably given you numerous different answers. However, we’re not sure that “primer” would have been one of them. Fast forward to …
The word “microbiome” seems to pop up almost everywhere these days, from food and drink to daily supplements, and it’s often used in reference to our stomach. However, microbiome doesn’t just relate to your gut, but any ecosystem of bacteria, including the one living on your skin. Many companies have …
Photo by Matcha & CO on Unsplash Most people know that green tea and matcha are good for them but many people don’t really know the difference between the two. Matcha is a finely ground powder, made from green tea leaves which have been specially grown in shady areas. This …
Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …
Dry, dull skin and fine lines are the bane of many lives and often the first thing you see when you look in the mirror. While some people think that they just have to live with these problems, at Pure Beauty we don’t think that is the case at all. …
