Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

Pamper Dad This Father’s Day

Photo by Tim Mossholder on Unsplash Father’s Day is almost upon us, and while the gift buying should probably have been done already, that might be easier said than done. A survey revealed that over half of the people asked found their Dad to be the most difficult member of …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Elemis to the Rescue with “Infinite” Collections

If there’s one thing that the people at Elemis know it’s that skincare makes a GREAT Christmas present. But what’s even better is skincare which has been specially curated into sets which target specific skincare issues – which is why the Infinite gift sets were created! Each one contains products …

Roses are Red…and Good for Your Skin!

It’s often argued that roses are one of nature’s finest creations. Many authors and poets use their beauty as a standard by which to compare all others, and they are well known for their sweet smell. What you may not know is that rose oil and rosewater are also incredible …