Don’t let dry skin get you down

For many people, dry skin can be a big issue. The weather, cleaning products, air fresheners, and washing powder can all strip our skin of essential water and oils, leading to dryness and irritation as well as redness and embarrassment. At Pure Beauty we sell a range of problems that …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

How to Keep Dry, Sensitive Skin Happy

There’s a common misconception that dry skin is easy to treat – slap on a bit of moisturiser and your skin will be fine, right? Well, actually, dry skin can be a lot more complicated than that, with sensitivity and even conditions such as rosacea going hand in hand. Sufferers …

Why Prebiotic Beauty Should Be Part of Your Routine

We’ve all heard of probiotics, either the little drinks that you can buy in the supermarket to help your tummy or the pills you can take to aid your inner wellbeing. But as well as probiotics, using prebiotics can also be beneficial, especially to your skin. Prebiotics are a type …

Elemis to the Rescue with “Infinite” Collections

If there’s one thing that the people at Elemis know it’s that skincare makes a GREAT Christmas present. But what’s even better is skincare which has been specially curated into sets which target specific skincare issues – which is why the Infinite gift sets were created! Each one contains products …