Skin Cycling – What It Is and How to Do It

Photo by Min An In recent years, many skincare trends have popped up on social media, with TikTok being a particular font of information – although not all of it is accurate. For every decent bit of advice, there seems to be ten videos telling you to do something utterly …

Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …

Pure Beauty’s Best of British

Photo by Ian Taylor on Unsplash With the fun and frolics of the Platinum Jubilee still fresh in our minds, we’ve been taking a look at some of the fabulous products we sell which are either made in the UK or made using ingredients grown here. There were a whole …

Three Products You Need for a Bare-Minimum Beauty Routine

Photo by Ron Lach from Pexels In recent years the humble skincare routine has evolved from being simple “cleanse, tone, moisturise” to something resembling a full day at a spa. The influence of beauty routines from other countries has also made a difference to the way we are using skincare. …

New Year, New Skincare Routine

Photo by cottonbro from Pexels The beginning of a new year is often a time where people want to make a change, start something new or make a pledge to overhaul an old behaviour. New Year’s resolutions are usually started with the best intentions but don’t always make it past …