Why You Should Be Opting for Products Containing Glycerin

Most people have heard of glycerin, as it’s got so many different uses, but did you know that it’s also really good for your skin? Glycerin is what’s known as an ‘humectant’, which means that it attracts water, making it an ideal ingredient in moisturiser. It’s also an emollient, says …

Discover the power of roses at Pure Beauty

The beauty of roses extends beyond their pride of place in gardens around the world and their delicate fragrance. This iconic bloom has been recognised for its anti-inflammatory and antioxidant qualities so it is little surprise that all the brands we stock at Pure Beauty, use it in some of …

Chamomile, not just for tea

When you think of chamomile, you tend to automatically think of the herbal tea that helps lower stress levels, regulate sleep and boosts the immune system. However, it is the soothing qualities of this plant that can also have a positive impact on our skin. Due to the anti-inflammatory and …

Exfoliate your way to healthy skin

  The chilly winds outside and hot heaters inside, means it isn’t that surprising if you feel your skin has lost your natural glow during the challenging winter months. It’s at this time of the year that our skin becomes dry, flaky, itch and generally sad. Moisturiser can be used but unless you …

Get perfect party skin with Pure Beauty

At Pure Beauty we pride ourselves on selling great products and giving clients first class advice. As well as our Midlands based salon, we also sell Decleor and Dermalogica products online with free delivery and great offers. Work parties, Christmas drinks and events galore are fun but we also know the light …