Moisturisers: What They Are, How They Work, and Why Your Skin Needs One

Moisturisers are a cornerstone of nearly every skincare routine, but their role is often underestimated or misunderstood. While they may seem simple — a cream or lotion applied after cleansing — the science behind moisturisers and the benefits they bring are surprisingly complex and crucial to maintaining skin health. Whether …

Get Swimsuit Ready with Pure Beauty

Photo by Darius Bashar on Unsplash This time of year is exciting for many of us as we start to think about summer holidays, time spent on the beach or round the pool with our family, or simply laying in the garden, reading a book! However, keeping up with things …

Everything You Need to Know About Toner

Photo by Sora Shimazaki The classic skincare mantra “cleanse, tone, moisturise” was conceptualised in 1968 and since then, has become one of the most well-known ways to care for your complexion. The cleanse and moisturise parts are fairly self-explanatory, but do you really know what it means to “tone”?  Here, …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Let it snow with Pure-Beauty

As they do every year, the media are sending out a flurry of stories about how we are going to have the coldest winter ever and that record snow falls will see us stuck at home for days on end. While we question the reality of these predictions, thanks to …