Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Five Products to Energise Your Skin

At this time of year, one of the most common skin complaints that we hear from our clients is that they feel their complexion is dull and lacklustre. Winter can play havoc with your skin, with the harsh weather and central heating competing for the title of “what can dry …

Pure Beauty sell facials oils that combat dry, dull skin and fine lines 

Dry, dull skin and fine lines are the bane of many lives and often the first thing you see when you look in the mirror. While some people think that they just have to live with these problems, at Pure Beauty we don’t think that is the case at all. …

Does Everyone Need to Use a Toner?

Even people with little or no interest in beauty or skincare will be able to tell you that the standard is “cleanse, tone, moisturise”. However, the ‘tone’ step is probably the one which is most misunderstood. Everyone knows why you need to clean your skin, and it’s easy to work …

Celebrate Christmas with Elemis

Now that we’re into December, there’s no denying that Christmas is just around the corner and most of us have started shopping for gifts. Here at Pure Beauty, we think that all of our products would make a fabulous gift for anyone who cares about their skin, but Elemis has …