Erase the Day: 5 Makeup Removers That Make It Effortless

Photo by Miriam Alonso After a long day, the last thing anyone wants is a complicated cleansing routine. Whether you’ve been rocking a full glam look or just a touch of tinted moisturiser and mascara, removing makeup properly is essential for keeping your skin clear, fresh and healthy. That’s where …

Wash Away Waterproof Make-Up With Ease

Photo by Ron Lach  Waterproof make-up is a godsend in many ways, allowing us to stay looking perfect all day without the risk of sweat, rain or other moisture melting it away. However, the real challenge with waterproof make-up is finding products which will actually cleanse it away. Anything water-based …

Get Bedtime Right with Our Nighttime Beauty Products

Photo by Sora Shimazaki Here at Pure Beauty, we find that people seem to fall into three categories; those of us who fall into bed without giving our faces a second thought, those of us who have a comprehensive nighttime beauty routine that we perform without fail and then there …

Vitamin C Serums – The Powerhouse for Every Skin Type

Photo by Alexander Grey on Unsplash In the vast landscape of skincare, few ingredients hold as much universal acclaim as vitamin C. Revered for its potent antioxidant properties and ability to brighten, tighten, and protect the skin, vitamin C serums have become a staple in beauty routines worldwide. From dry …

Five Tips for Taking Care of Sensitive Skin

As winter blankets the world in a layer of frost, our skin faces a new set of challenges. The cold, dry air can wreak havoc on even the healthiest skin, and for those with sensitive skin, the season can be particularly harsh. In this blog post, we’ll explore five essential …