Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …

Escape the winter with Pure Beauty

With Christmas gone and summer a world away, what better way to warm up this winter, than by creating you own little bit of paradise at home thanks to Pure-Beauty. We sell a range of products that will transform your bathroom into a sanctuary and ensure your mind, body and …

Get silky smooth skin this January

Parties, rich food, heady cocktails and late nights are all part of the festive season, but they can all take a toll on your skin, leaving it looking tired and dull. We have had a look at some of the fantastic products available at Pure Beauty that will help bring …

Make mine a mask

If your skin is feeling tired and tight and you need a super-fast complexion transformation, face masks are the way to go. Drowning you skin in a cloak of gorgeous ingredients and letting them soak in can help clean, sooth, smooth and restore your complexion, easing fine lines and erasing …