Serums – What They Do and Why We Love Them

Photo by Karolina Grabowska If you were to speak to your Mum or Gran and ask what their skincare routine looked like when they were younger, it would probably be something along the lines of “washing your face and then using a face cream”. This evolved into “cleanse, tone and …

Make Up Tips for Skin Over 50

Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …

Pamper Dad This Father’s Day

Photo by Tim Mossholder on Unsplash Father’s Day is almost upon us, and while the gift buying should probably have been done already, that might be easier said than done. A survey revealed that over half of the people asked found their Dad to be the most difficult member of …

Treat Your Skin to an Overnight Overhaul

Photo by Andrea Piacquadio from Pexels One of the questions we get asked quite often is whether there really is a difference between products which are created for daytime and nighttime. The answer to that  question is a resounding “yes”! Products which are created specifically for night are usually much …

Give Yourself a Professional-Grade Treatment

Photo by Sora Shimazaki from Pexels There is often a difference between the types of products that a professional would use on your skin and the standard ones that you’d pick up on the High Street. Here at Pure Beauty, however, we stock a vast number of products which are …