4 Reasons to Never Sleep in your Make-Up

Women of all ages know that sleeping in your make-up is a bad idea because it can clog your pores and lead to spots. However, there are actually a whole load of other reasons to wash your face before bed, some of which are actually far more disgusting than a …

Pure Beauty is the home of Sunday night treats

Ever get to the end of the weekend and feel more stressed than you did on Friday afternoon? With busy social lives, the demands of family and friends as well as checking in on social media and emails, it is little surprise that Sunday is no longer a day of …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …

Mistakes to Avoid For Every Skin Type

So often, when you read articles giving advice on skincare, they go for a very “one size fits all” approach which means that the advice is only good for a small portion of people reading it. However, there are several skin-specific mistakes that people make without realising they’re doing anything …

Five Ways to Bring Out Your Inner ‘Morning Person’

There seems two be to types of people in the world – those who leap out of bed in the morning, bright-eyed and bushy-tailed, while the others take a rather less enthusiastic approach. For most of us, being a ‘morning person’ is just not in our make up and spending …