Minimalist Beauty – What are the Essential Steps?

In recent years, beauty and skincare have taken off in a big way, much to our delight. Every celebrity has their own range of products, people are taking beauty routines from far-flung shores like Korea and everyone is taking their skincare just a bit more seriously. But, with people’s daily …

What is Triple Cleansing and Why Should You Be Doing It?

Having a good beauty routine isn’t just about the products you use, but also about how and when you use these products. Learning to optimise your skincare routine means working out what products are best for your skin and how to use them for maximum benefit, which is where triple …

Cheat Your Way to a Dewy Complexion

You know those lucky people with naturally dewy skin who can just wake up, wash their face and leave the house without having to make any additional effort to make their skin look fantastic? Yeah…that’s not us! Here at Pure Beauty, we’re more than happy to admit that although we …

Busting the Oldest Beauty Myths

When it comes to old wisdom regarding beauty, we’re the first to admit that some of it really does work. There’s no denying that witch hazel is a wondrous product, nor that drinking water helps your complexion, but there are also a lot of other anecdotal ‘tips’ out there which …