Korean Skincare the Pure Beauty Way

When people hear the phrase “Korean skincare”, many assume that this means that all of the products need to be of Korean origin, making it a little inaccessible to us in the West. However, Korean skincare is more of an ethos than a strict list of products, containing a number …

Skincare Issues – Eczema

We all know about the usual ‘skin types’, but there are certain skincare issues which fall outside of these common types and eczema is one of them. According to the British Skincare Foundation “Atopic eczema is a very common skin condition due to skin inflammation. It may start at any …

Advice from the Professionals: Elemis Facials

Not only do Elemis host the some of the most beautiful and effective products, Elemis facials are exceptional at achieving a results for a variety of skin concerns. By fully personalising each treatment to the every changing skin of our client, we can offer the most benefiting, bespoke experience. Our …

Changing Seasons, Changing Skincare

For many of us, a skincare routine is something which never changes from day to day and we stick rigidly to the same products. There is, however, wisdom which dictates that our skincare routine, and the products it’s made up of, should change with the season. While we aren’t advocating …

Product Focus: Elemis Targeted Toning Body Moisturiser

Some of our favourite skincare products, here at Pure Beauty, are actually the ones which concentrate on a different part of the body to the face, as they’re often highly innovative and unexpectedly potent. Elemis Targeted Toning Body Moisturiser is exactly such a product, so we thought we’d take the …