Everything You Need to Know About Retinol

Photo by Gabriel Gurrola on Unsplash What is retinol? Retinol is a type of vitamin that is a member of the retinoids family of vitamin A derivatives. This anti-aging ingredient is widely used and has been studied extensively. It works to minimise wrinkles, fine lines, enlarged pores, and other signs …

Five SPFs With Added Skincare Benefits

Photo by Fleur Kaan on Unsplash Most of us know by now that one of the single most important parts of any skincare routine is adding a layer of sun protection. Regardless of whether you’re old or young, the colour of your skin or any specific skin concerns you may …

Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …

Everything You Need to Know About Your Skin’s Microbiome

The word “microbiome” seems to pop up almost everywhere these days, from food and drink to daily supplements, and it’s often used in reference to our stomach. However, microbiome doesn’t just relate to your gut, but any ecosystem of bacteria, including the one living on your skin. Many companies have …

Perfect Your Pout for Kissable Lips this Valentine’s Day

Photo by Guido Fuà on Unsplash It’s St. Valentine’s Day, the point on the calendar which is supposed to represent all things romantic, and despite being a dreary Monday, we’re sure it’s going to be Date Night for many. If you’re planning on locking lips with someone at the end …