How to Take the Perfect Selfie

With cameras on mobile phones performing better than most dedicated snappers these days, the selfie is probably the most popular way for us to document our lives and looks. There is, however, a massive difference between a good selfie and a bad one, so we thought we’d put together a …

Five Beauty Tips to Help You Up Your NYE Game

With New Year’s Eve, the biggest party of the year, just days away, you’ve probably already got your outfit and make-up look down to the finest detail. You know what you’re wearing, you know exactly how you want your make-up and hair to look, but will it all last until …

Five Beauty Trends We’re Happy to Say Goodbye to in 2019!

2018 has been one of the biggest years in living memory for beauty trends. Some of them were amazing game-changers that altered the way we do things forever, and some of them were nothing more than whacky quirks which no-one should really be doing. Today, we thought we’d take a …

Getting Ready for Christmas the Pure Beauty Way

Here at Pure Beauty, we like to keep thing simple while making ourselves feel as amazing as possible and Christmas is no exception. However, Christmas is such a busy time of year that our getting ready time is often cut into by all the other things that need doing. However, …

Introducing Pure Beauty’s Newest Brand – Nailtiques!

Here at Pure Beauty, we’re always thrilled to add a new range of products to our shelves. We’ve been feeling for a while that we lacked a comprehensive line which focused on the hands and nails, which is why we’re now stocking Nailtiques, an innovator in the worldwide nail care …