Stay Youthful By Looking After Your Smile Zone

Photo by RF._.studio The skin around your mouth is one of the first areas to show signs of ageing, as it’s constantly exposed to movement, environmental factors, and reduced collagen over time. Fine lines, wrinkles, and a loss of elasticity in this delicate region can be frustrating, but the right …

Have You Been Using Serums Correctly?

Image Source When it comes to working out the essential steps in your skincare routine, serums should be a high priority item for everyone of any skin type. Serums are packed with active ingredients that target specific skin goals, making them one of the most potent and effective products you …

Introducing Pure Beauty’s Newest Brand – Nailtiques!

Here at Pure Beauty, we’re always thrilled to add a new range of products to our shelves. We’ve been feeling for a while that we lacked a comprehensive line which focused on the hands and nails, which is why we’re now stocking Nailtiques, an innovator in the worldwide nail care …