How the Humble Apple is Supercharging Skincare

Photo by Anthony Ievlev on Unsplash The phrase “an apple a day keeps the doctor away” was first used in 1866, and in the few hundred years since then, we’ve come to appreciate just how good apples are for us. Plenty of skincare brands have also caught on to how …

Ingredient Focus: Moringa Oil

Photo by Adrian Dale on Unsplash We’re always on the lookout for ingredients which can do a lot, and moringa oil is one such ingredient. Moringa is a plant that is often called the drumstick tree, the miracle tree, the ben oil tree, or the horseradish tree.  It is effective …

The Best Acids to Use for Your Skin Type

Photo by Andrea Piacquadio The word “acid” can sound a little intimidating and can conjure up thoughts of scary chemical burns. But when used at the right concentrations, acids are actually some of the most beneficial ingredients available in skin care.There are different acids for different skin issues and they …

Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …

Summer – Time for Fruity Drinks AND Fruity Skincare!

Photo by Toni Cuenca Most of us can agree that there is a LOT to love about the summer – warm days and long evenings, beach days, barbecues and fruity cocktails…the list goes on! While we’re very particular to enjoying a glass of Pimms with various fruits floating in it, …