Pure Beauty’s Perfect Summer Swaps

When Spring finally becomes Summer, we all make lots of swaps on our every day stuff – cooler clothes come out of the back of the wardrobe, boots get swapped for sandals and coats are swapped for lighter jackets to see us through the warm evenings. It’s logical, also, to …

Swimming Is Great For Your Body, But Not for Your Skin!

It’s that time of year when many of us start to regret the excesses of Christmas and start to think about taking care of ourselves a little better. Gym membership uptake increases by 12% in January and most of the January Joiners have let it fizzle out again within 24 …

Five Beauty Trends We’re Happy to Say Goodbye to in 2019!

2018 has been one of the biggest years in living memory for beauty trends. Some of them were amazing game-changers that altered the way we do things forever, and some of them were nothing more than whacky quirks which no-one should really be doing. Today, we thought we’d take a …

Repairing Damage from Bad Beauty Treatments

Unless you go to a highly reputable salon like Pure Beauty in Lichfield for certain beauty treatments, where the standard is beyond high, there’s a chance that you could walk away feeling less than satisfied. From iffy lashes to nasty nails, we’ve heard more than one horror story from people …

Looking After Your Scalp

There are many reasons for a dry itchy scalp, from the products you’re using on your hair to central heating or even having the shower too hot while you’re washing your hair. A dry scalp can make your head feel itchy and tight and can even leave you with unsightly …