Decoding Skincare Ingredients: What to Look for in a Serum

Selecting the right products for your skin can be a daunting task, especially when faced with a myriad of ingredients. Among the essential components, serums have gained immense popularity for their targeted effects and potent formulations. However, not all serums are created equal. To navigate skincare successfully, it’s crucial to …

Our Top 5 Best Selling SkinCeuticals Products

SkinCeuticals is a relatively new brand to Pure Beauty, but in the time that we’ve stocked it, our customers have grown to truly love it. The brand actually launched back in the early Nineties, when founding scientist Sheldon Pinnell, M.D. performed his pivotal research on topical vitamin C serums, leading …

Everything You Need to Know About Biotin

Photo by Ilona Frey on Unsplash One of the things which separates high-end beauty products from those that you’d find on the shelves of the supermarket is the ingredients within. As well as being from sources which are expensive to grow and extract, there is often a lot of research …

Why Prebiotic Beauty Should Be Part of Your Routine

We’ve all heard of probiotics, either the little drinks that you can buy in the supermarket to help your tummy or the pills you can take to aid your inner wellbeing. But as well as probiotics, using prebiotics can also be beneficial, especially to your skin. Prebiotics are a type …

Product Focus – Decleor Cica Botanic Oil

What is it? Decleor Cica Botanic Oil is a blend of several different oils, each chosen for its specific properties and potency. What’s in it? Bourrache botanical oil: To correct deficiencies in skin lipids and increase skins elasticity. Musked rose botanical oil and blackcurrant botanical oil: For cell repair. Soy …