Why You Should Be Opting for Products Containing Glycerin

Most people have heard of glycerin, as it’s got so many different uses, but did you know that it’s also really good for your skin? Glycerin is what’s known as an ‘humectant’, which means that it attracts water, making it an ideal ingredient in moisturiser. It’s also an emollient, says …

It’s Never too Late to Start Reversing Wrinkles

Here at Pure Beauty we’ve had so many conversations with older ladies who don’t follow a skincare routine, purely because they think it’s too late to pro-actively try to reverse their wrinkles. The truth is, it’s NEVER too late to start following a proper skincare routine and we have a …

Make Your Face Even More A-Peel-Ing!

Cosmetic peels done in a clinic can be pretty harsh, leaving your skin red-raw for days and requiring a lot of healing time. The science behind using acids to peel away the top layer of skin is sound and definitely leaves your skin looking better in the long-run, but there …

One Pot of This Elemis Product Sells Every NINE SECONDS!

There’s a product within the Elemis ranges that we sell which is so popular that it’s sold every nine seconds around the world – almost 10,000 pots per day! What’s most remarkable about this fact is that the product in question costs £82 for a 50ml pot, which means that …

Skin Focus – Keratosis Pilaris

Keratosis Pilaris may sound like some sort of tropical disease, but it is in fact a really common skin condition which affects many people all over the world. It’s characterised by areas of rough, raised skin which looks permanently goose-pimpled, usually affecting the upper arms, buttocks and thighs. It’s completely …