Winter-Proof Your Hair: 5 Essential Care Tips

Photo by cottonbro studio Winter can be harsh on your hair, with cold temperatures, dry indoor heating, and icy winds leaving it prone to dryness, breakage, and frizz. As the seasons change, so should your hair care routine. Whether you’re battling static, split ends, or a dry scalp, a little …

Get Bedtime Right with Our Nighttime Beauty Products

Photo by Sora Shimazaki Here at Pure Beauty, we find that people seem to fall into three categories; those of us who fall into bed without giving our faces a second thought, those of us who have a comprehensive nighttime beauty routine that we perform without fail and then there …

5 Reasons to Never Skip Heat Protect Products When Styling Your Hair

Photo by JESSICA TICOZZELLI Styling our hair with heated tools has become part of daily life for many of us – from straightening with flat irons to the new generation of air-stylers, almost everyone we know uses heat to style their hair. However, in the pursuit of the perfect hairstyle, …

Invest in Yourself with These High-End Products

Image Source Investing in yourself means putting in the time, money, and energy into improving your life, but all too often, investing in ourselves falls low on our list of priorities and becomes something that we put off until we have more money, more time or more motivation. Investing in …

Five Things that Might Be Making Your Flaky Scalp Worse

Photo by Bethany Beck on Unsplash Having a flaky scalp can be uncomfortable on many levels. Aside from feeling embarrassed about the prospect of anyone seeing the flaky skin in your hair and on your clothes, it can also feel physically uncomfortable, leaving your scalp feeling itchy and tight. There …