Image Source We’ve spoken many times about how the beauty industry can be subject to the same fads and fashions as any other industry, especially when it comes to the “next best” ingredients. In the mid-90’s and early noughties, it seemed that you couldn’t walk into a skincare aisle without …
Photo by Poppie Pack on Unsplash Ah, February! That time of year when thoughts turn to romance, roses and all things Cupid related. Giving red roses may be an obvious romantic gesture today, but it wasn’t until the late 17th century that giving flowers became a popular custom. The act …
Something we love to do here at Pure Beauty, when we have a new product on the shelves, is take a deep dive into all of the facts and benefits related to that product so that we can consider ourselves experts, as our customers need us to be. This week …
If there’s one thing that the people at Elemis know it’s that skincare makes a GREAT Christmas present. But what’s even better is skincare which has been specially curated into sets which target specific skincare issues – which is why the Infinite gift sets were created! Each one contains products …
One of the biggest complaints that we hear from our clients is that they feel they look tired, no matter what they do to combat it. From dark circles and lines around the eyes to a generally lacklustre complexion, the signs of tiredness are tricky to hide, so we thought …
