4 Reasons to Never Sleep in your Make-Up

Women of all ages know that sleeping in your make-up is a bad idea because it can clog your pores and lead to spots. However, there are actually a whole load of other reasons to wash your face before bed, some of which are actually far more disgusting than a …

When Do I REALLY Need to Start Using an Eye Cream?

Many women are under the impression that anti-ageing products don’t need to be used until the signs of ageing start to show, but if there’s one mantra that we at Pure Beauty stick to it’s “IT’S NEVER TOO SOON!”. Starting to use an eye cream as early as your twenties …

Keep an eye on the time

The delicate skin around the eyes is the first place to see the signs of ageing. This is partly because this skin in this area is one tenth as thick as the rest of your face making it is more susceptible to looking inflamed, grey, tired and lined. Doesn’t sound …

Transform Your Skin for Under £50

So, you’ve decided to upgrade your skincare and you’ve got a set budget for doing so. It’s really tempting to go out and buy as many products as you can afford from your beauty budget, but actually splurging on one fabulous product which does several jobs could make a much …

Five Ways to Bring Out Your Inner ‘Morning Person’

There seems two be to types of people in the world – those who leap out of bed in the morning, bright-eyed and bushy-tailed, while the others take a rather less enthusiastic approach. For most of us, being a ‘morning person’ is just not in our make up and spending …