It’s Official – Primers are Here to Stay!

When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …

Beauty Fit for a Royal

Unlike many celebrities, you’ll never see a picture of members of the British Royal family looking bedraggled on a day off. In fact, beauty standards are so high for the Royals that the women are expected to look presentable at all times. With that in mind, we’ve looked into some …

Let’s hear it for cleansers at Pure Beauty

Sun cream, sweat and dirt, as well as make-up, are a part of daily life in the summer, but your skin won’t thank you for not cleaning it away at the end of the day. At Pure Beauty Online, we sell products from some of the most well regarded companies …

Introducing Dermalogica’s Newest Products

Every now and again, we add new products to our shelves, products that we feel really excited about sharing with our customers. This week, the products all come from Dermalogica and are from the Age Bright range. The Age Bright range is designed with two very specific purposes in mind …

Illuminate Your Skin at Pure Beauty

You will have noticed that it is light when you wake up at the moment, and light when you go to bed as we head towards the longest day of the year. With more time in the day, many of us try to squeeze even more into our lives, so …