Stay Cool as a Cucumber with Pure Beauty

Photo by Breakingpic The heat is currently driving us slightly mad, and all we can think about is cooling ourselves down as efficiently as possible. Thoughts of juicy fruits and cooling cucumbers are at the forefront of our minds, and we actually stock a surprising amount of products which harness …

Why You Should Look for Glycerin in Your Skincare

Photo by Daria Nepriakhina 🇺🇦 on Unsplash We’d bet a decent chunk of cash that almost everyone reading this has heard of glycerin, but we’d also bet that they know very little about it. Most people assume that glycerin is a type of sugar, but the people who first discovered …

Three Products You Need for a Bare-Minimum Beauty Routine

Photo by Ron Lach from Pexels In recent years the humble skincare routine has evolved from being simple “cleanse, tone, moisturise” to something resembling a full day at a spa. The influence of beauty routines from other countries has also made a difference to the way we are using skincare. …

Let Pure Beauty Love Your Lashes

Photo by Israelzin Oliveira from Pexels Whether you’re a lash extension devotee, wear falsies on a daily basis or simply love to flutter your natural lashes, you probably know how important it is to care for them properly. There are lots of different products out there which care for both …

Everything You Need to Know About Your Skin’s Microbiome

The word “microbiome” seems to pop up almost everywhere these days, from food and drink to daily supplements, and it’s often used in reference to our stomach. However, microbiome doesn’t just relate to your gut, but any ecosystem of bacteria, including the one living on your skin. Many companies have …