The Science and Ritual of Skin: A Deep Dive into Elemis – Part 2

Hydration and Protection: The Pro-Collagen Icons When it comes to anti-ageing, hydration, and overall skin health, Elemis shines brightest in its moisturisers and treatments. The Elemis Pro-Collagen Marine Cream is arguably the brand’s most famous product. Loved for its feather-light texture and clinically proven results, this moisturiser helps to improve …

Your 3-Step Anti-Ageing Night Routine

Photo by Dominic Sansotta on Unsplash We all know the feeling. The day is over, you’re exhausted, and the last thing you want is a lengthy, multi-step skincare routine before you collapse into bed. While a comprehensive routine is beneficial, a streamlined, three-step approach can be just as effective in …

Flower power from Elemis

Just look around and you will see gardens and parks coming to life as Mother Nature brightens up our lives and finally flowers are making their first appearance and blossom is in the trees. While the seasons come and go, at Pure-Beauty we sell a range of gorgeous products from …

Add a little vitamin love to your skin in 2020

We hope you had a wonderful Christmas and are now set for a new decade? At Pure Beauty we know that it’s important to eat a healthy diet if you want a clear complexion, but you can add to your good work by using beauty products that are packed with …

Five Changes for your 40+ Skincare Routine

For many women, reaching 40 feels like a very significant point in their lives. You’re just old enough to not feel like a spring chicken any more (or maybe you’re lucky and you still do!) but you’re not over the hill in ANY way, shape or form. Many of us …